Copyright Olympics: The App Store's 8 cheekiest London 2012 cash-ins

By Neil Long for CVG UK

The Olympics brand police are currently running around London in Adidas trainers with Samsung smartphones, dousing Londoners in Coca-Cola while shoving McDonald's fries into the stunned, open mouths of any onlookers.

Official branding is important to the powers that be at LOCOG, prompting it to release a list of phrases prohibited from use without its say-so. They are:

• "Olympic", "Olympian", "Olympiad", "Paralympic", "Paralympian", "Paralympiad" their plurals, translations and anything similar to them.
• "Backing the 2012 Games", "Supporting the London Games"
• Any two List A words or any word from List A and List B in the same sentence:
  • LIST A: "Games", "Two Thousand and Twelve", "2012", "Twenty-Twelve"
  • LIST B: "London", "medals", "sponsors", "summer", "gold", "silver", "bronze"

Here, we celebrate the App Store games happily sticking two fingers in the direction of LOCOG's brand guidelines in order to milk Olympic fever in a number of increasingly creative ways. We've even awarded them Gold, Silver and bronze medal later on. Take that, The Man...

8th: ZooOlympic

Zoo Olympic's events include Sea Escape, Enjoy Flying, Memory Card and Eat Meat - therefore using the word Olympic at the risk of enraging LOCOG for almost no reason at all. We respect this level of flippancy.

Source: http://rss.computerandvideogames.com/c/674/f/8604/s/21d989af/l/0L0Scomputerandvideogames0N0C360A5960Cblog0Ccopyright0Eolympics0Ethe0Eapp0Estores0E80Echeekiest0Elondon0E20A120Ecash0Eins0C0Dcid0FOTC0ERSS0Gattr0FCVG0EGeneral0ERSS/story01.htm

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