The Facebook Stats Game: Brazil Has The Highest Active Reach; Bangkok Tops The List Of Cities

Facebook says?that it generated half of its revenues outside of the U.S. and Canada in the first quarter of 2012, and some numbers out today underscore just how extensive its reach is in different markets, with active usage in some countries outstripping that of Facebook in its home market. According to figures from Nielsen -- some of the latest numbers to come out in the battery of data that is being fired out in the final day before Facebook goes public --?Brazil has the highest active reach of Internet consumers using the social network from home/work computers.?Some?38.1 million Brazilians visited Facebook during March 2012, equivalent to 76.7 percent of all people who were active online that month from home and work computers in the market. When you take into account people accessing Facebook from other sources like tablets and mobiles, Nielsen says New Zealand has the highest active reach, with nearly 80 percent of all consumers accessing Facebook in one format or another.

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